I've spent fifteen years sitting exactly where the people making things meet the people paying for them.

That started at WME, learning how elite talent thinks about their work and their worth. It evolved through Amazon, SiriusXM, and Audacy—where I built programmatic marketplaces, engineered GTM strategies, and architected revenue frameworks for some of the most recognizable names in audio and media.

Along the way, I learned something that doesn't show up in any of those job titles: the gap between creative ambition and commercial reality is almost always a translation problem. And I'm very good at translating.

I launched Lasso because independent creators, emerging networks, and brands trying to find each other in this landscape deserve someone who speaks everyone's language fluently. Not an agency with a roster to protect. Not a consultant with a templated playbook. A one-person commercial engine who has sat on every side of the table and knows exactly what each side actually needs.

My business philosophy is simple: the longest relationships are the most valuable ones. Trust compounds the same way revenue does. Every client relationship I've built has been designed to last—because sustainable revenue isn't built on transactions, it's built on trust.

If you're a creator leaving money on the table, a network trying to scale your commercial infrastructure, or a brand struggling to make your media investments actually land—let's talk.