Podcast PR+Promotional Swaps

Lasso Audio believes in effectiveness and efficiency. That’s why our podcast PR and promotional swap services prioritize expertly curated shows with highly engaged audiences above all else.

We work with each of our clients to fully understand who they are trying to reach and what their goals are so that each show that we approach is perfectly matched to our clients’ needs.

Lasso Audio prides ourselves on building meaningful relationships. Which is why rather than relying on press releases, we use our growing network and industry expertise to help our clients achieve their goals.

Podcast PR: Podcast guest appearances are the best way for creators to connect with the exact audience they are trying to reach. They allow for effective targeting and use the listener/host relationship to gain new followers. Lasso Audio’s approach to podcast PR is unique because we operate more like a speaking agency than a PR agency. Drawing upon her experience as the director of Hachette Speakers Bureau, Kate pitches her clients to only the most relevant shows.

What’s included in podcast PR:

  • Introductory meeting to identify PR objectives and topics the client can speak to

  • An expertly curated list based on audience alignment and listener engagement

  • Relationship driven pitching, heavy on meetings with potential shows and light on sending out press releases

  • When requested, scheduling services with each show booked

  • Pre-interview prep with topics and facts about the show

  • Post-recording follow up about podcast release date and promo opportunities

  • A Google sheet of all shows pitched with updates that can be accessed at anytime

Promotional Swaps: Word of mouth is the most effective way to grow a show’s audience. Lasso Audio knows how powerful a podcast host’s recommendation can be, which is why we work with our clients to find the best shows for promotional swaps. With each host-read cross-promotion, we make sure that the audience makes sense for our client and their objectives.

Pricing:

$2,500.00 per 25 shows pitched for one service

$1,500.00 for additional service

Email hello@lassoaudio.com to learn more